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After more than 30 years of extensive and rapid development, China's footwear industry has accumulated a lot of experience. In 2012, it has entered a period of industrial transformation. For example, the export-oriented footwear industry, facing the shrinking international market, coupled with the anti-dumping and other trade protection measures from major market countries, the downward pressure on China's footwear industry is relatively large. Businesses go out of business.
As early as a few years ago, due to factors such as rising labor costs, raw materials and exchange rate fluctuations, many shoe companies transferred production bases to Southeast Asia. The full launch of the China-ASEAN Free Trade Area and the rapid development of the footwear industry in Vietnam, India, Pakistan and other places have made my country's footwear industry more restricted. From January to November 2010, the output value of Vietnam's sports shoes increased by 20.2% year-on-year, and the output value of leather shoe enterprises above designated size increased by 23.4% year-on-year, posing a great potential threat to China's footwear industry.
The strength of China's shoe-making enterprises is still very strong. After nearly 20 years of development, China's footwear industry has established a complete upstream and downstream industrial chain by virtue of its high-quality investment environment and the advantages of labor resources, forming industrial clusters of various footwear production, and establishing complete footwear products and shoes. material market, as well as the R&D center and information center of footwear.
Although China's footwear industry is now also facing domestic policy factors and rising labor costs, as well as competition from India, Brazil, Vietnam, Indonesia and other countries in the field of mid-to-low-end footwear, in terms of high-end shoes, there are countries such as Italy, Spain, Portugal However, the comprehensive competitive advantage of China's footwear industry is still unmatched by other countries.
